1. What is a StoriSpace?

StoriSpaces are Strategic Branded Spaces. StoriSpaces are spaces that originate and flow out of Strategy Frameworks and Brand Frameworks using magical storytelling methods.

2. Why are Branded Spaces important?

Branded Spaces are important because it decides the success and failure of all the investments in a business. For example, if the Branded Spaces fail to attract and retain customers and prospects, the entire investments fail. Branded Spaces have multiple solutions depending on the industry, category, strategy frameworks and brand frameworks.

3. What are the two segments of Branded Spaces?

For the sake of understanding, Brand Spaces can be classified into two segments – Branded Environments and Branded Interiors. Branded Environments is the science of handling the total environment of the brand – external and internal. Be it outdoors or indoors, Branded Environments create the same Brand Feeling. Branded interiors are purely interior spaces that customers' minds engage in conversations with. Different corners of a branded interior can communicate and have different conversations with different audiences of the brand.

4. Do we take projects from across the globe?

Yes, we do. StoriSpace is open to work with any business in any industry in any part of the globe provided the client is open about the project and is willing to share the detailed measurements. It is important to note that all measurements for the StoriSpace project are provided by the client however small or big the space or project is.

5. What are the six main Brand Spaces Solutions from StoriSpace?

The six main Brand Spaces Solutions from StoriSpace are: Branded Retail Interiors, Brand Junctions, Corporate Spaces, Motivational Branded Offices, Efficient Branded Factories and Malls, Campuses & Institutions

6. What type of projects make a StoriSpace project?

To understand StoriSpace projects better, first and foremost we must understand what type of projects are not StoriSpace projects. StoriSpace projects are not Branding Projects, Advertising projects, Space Design Projects or Creative Projects. StoriSpace projects are Strategy Consulting Projects. StoriSpace Designs must originate and flow out of Strategy Frameworks and Brand Frameworks. StoriSpace projects are focused exponentially fast business scaling and brand power growth.

7. How do we associate with architects?

StoriSpace is not in the architect’s space as it is ‘Beyond Architecture’. StoriSpace is a part of the Strategy Consulting and Business Solutions study. So, we do not compete with architects. We associate with them. We partner with them. We work with them as brothers-in-arms. We ensure that the architect’s commercial projects are not just good-looking projects but highly acclaimed commercial business successes.

8. How architects benefit from associating with StoriSpace?

We ensure that the legacy of the architect doubles with every project they associate with StoriSpace because we bring business success to their client’s commercial projects. We give these commercial projects the ability to attract a sustainable set of customers continuously.

9. Why StoriSpaces go Beyond Architecture?

StoriSpace are ‘Beyond Architecture’, primarily because nobody expects an architect to deliver business successes and exponentially fast brand growth because of the spaces they designed. Everybody expects architects to design a beautiful functional space but the world does not expect an architect to build a power business for their clients. But StoriSpaces are business success spaces. Architect works with the philosophy that ‘Form follows Function’ but StoriSpace works with the wisdom that ‘Form and Function must follow a Pre-Defined Brand Feeling’. This difference in ideology is huge.

10. How are Branded Spaces created?

Branded Spaces are created by studying the Strategy Frameworks, Brand Frameworks, Immediate Competitors and Future Competitors first. Then, the business’s view, business leadership’s view, Architect’s view, User’s view and Customer’s view are considered. The concept begins with Customer Journey Mapping, Customer Takeout Listing, User Journey Mapping and Brand Elements Mapping. Then, the Brand Identities are refreshed to fit into the current market scenario as an old Brand Identity can never bring about a successful and relevant StoriSpace. The Design Story begins only after these processes are completed.

11. What are Brand Junctions?

Brand Junction is a highly-successful concept in Branded Environments, conceived, developed and pioneered by Manoj Matthai, Founder and Strategist of The Breakthrough Group. Brand Junctions were first experimented and developed in the neighbourhood markets of India. Brand Junctions for corporate houses are developed as a part of its strategy formulation programme and then implemented after studying the Brand Frameworks of multiple brands in their stable. Brand Junctions is the convergence of multiple brands and its different sets of audience strategically so that it creates and generates a highly positive vibe and a new experience for all the brands involved without incurring brand dilutions. Brand Junctions espouse the complimentary but different brand feelings involved. Brand junctions also work out customer journeys and the customer takeouts for different audiences. The key point in creating Brand Junctions is ensuring that brand dilutions are avoided.

12. How can Brand Junctions be successfully created?

The key point in creating Brand Junctions is ensuring that brand dilutions are avoided. Brand Dilution is slow poison. Brand Dilution kills even the mightiest of brands and businesses. Brand Dilution often starts internally and then spreads to external environments. Brand Junctions also fail if you try to mix different brand energies that do not blend. Experienza by the Thangal Kunju Musliar Supreme Group is a highly successful Brand Junction developed by StoriSpace. We created a new category in the food industry in India with this project – The Food Destination Category.

13. What are Brand Dilutions?

The key point in creating Brand Junctions is ensuring that brand dilutions are avoided. Brand Dilution is the process of knowingly or unknowingly diluting the brand. Sometimes it is done on purpose by vested interests. Otherwise, Brand Dilution happens because of the lack of understanding of the brand or the lack of understanding the Brand Building process. Most of the times, it happens because of the lack of knowledge. Brand Dilution is slow poison. Brand Dilution kills even the mightiest of brands and businesses. Brand Dilution often starts internally and then spreads to external environments.

14. What is the definition of Brand Spaces?

Brand spaces are realms of experience where customers can encounter the brand first hand. These spaces can be real as well as virtual platforms. They are used to present, stage, or develop a brand in customer-centered ways. The aim of a brand space is not just to boost sales, but to let customers experience the brand and increase their involvement with it. These brand touchpoints are about strengthening customer loyalty or involving the customer in the evolution of the brand. There are different types of brand spaces: High sales focus, low involvement and experience: This category includes the typical flagship stores many brands offer at selected locations. One example is "Nike Town", the flagship store of the US sporting goods manufacturer Nike. High sales focus, high involvement and experience: This type includes so-called pop-up stores – special sales areas that are set up for a limited time in shopping centers or pedestrian malls. They often present the brand and offer only a few core products or seasonal items for sale. Low sales focus, low involvement and experience: These days, many brands establish museums, such as Porsche or Ritter Sport. They convey a comprehensive and in-depth look at the history and origins of a brand, but frequently do not offer elements for experiencing and trying the brand. These spaces do not focus on selling the product; sales are intended to be a consequence. Low sales focus, high involvement and experience: This is where a brand is brought to life to be experienced, perhaps through many tactile elements – but direct sales are not the focus (as also in the previous category). Examples of such spaces are BMW World or the Nivea House. At BMW World, visitors can directly experience the brand through simulations or test drives. Nivea expresses its brand core value "Care" by offering massages and other treatments at the "Nivea House".

FAQ - StoriSpace

1. What is a StoriSpace?
StoriSpaces are Strategic Branded Spaces. StoriSpaces are spaces that originate and flow out of Strategy Frameworks and Brand Frameworks using magical storytelling methods.
2. Why are Branded Spaces important?
Branded Spaces are important because it decides the success and failure of all the investments in a business. For example, if the Branded Spaces fail to attract and retain customers and prospects, the entire investments fail. Branded Spaces have multiple solutions depending on the industry, category, strategy frameworks and brand frameworks.
3. What are the two segments of Branded Spaces?
For the sake of understanding, Brand Spaces can be classified into two segments – Branded Environments and Branded Interiors. Branded Environments is the science of handling the total environment of the brand – external and internal. Be it outdoors or indoors, Branded Environments create the same Brand Feeling.
Branded interiors are purely interior spaces that customers' minds engage in conversations with. Different corners of a branded interior can communicate and have different conversations with different audiences of the brand.
4. Do we take projects from across the globe?
Yes, we do. StoriSpace is open to work with any business in any industry in any part of the globe provided the client is open about the project and is willing to share the detailed measurements. It is important to note that all measurements for the StoriSpace project are provided by the client however small or big the space or project is.
5. What are the six main Brand Spaces Solutions from StoriSpace?
The six main Brand Spaces Solutions from StoriSpace are: Branded Retail Interiors, Brand Junctions, Corporate Spaces, Motivational Branded Offices, Efficient Branded Factories and Malls, Campuses & Institutions
6. What type of projects make a StoriSpace project?
To understand StoriSpace projects better, first and foremost we must understand what type of projects are not StoriSpace projects. StoriSpace projects are not Branding Projects, Advertising projects, Space Design Projects or Creative Projects. StoriSpace projects are Strategy Consulting Projects. StoriSpace Designs must originate and flow out of Strategy Frameworks and Brand Frameworks. StoriSpace projects are focused exponentially fast business scaling and brand power growth.
7. How do we associate with architects?
StoriSpace is not in the architect’s space as it is ‘Beyond Architecture’. StoriSpace is a part of the Strategy Consulting and Business Solutions study. So, we do not compete with architects. We associate with them. We partner with them. We work with them as brothers-in-arms. We ensure that the architect’s commercial projects are not just good-looking projects but highly acclaimed commercial business successes.
8. How architects benefit from associating with StoriSpace?
We ensure that the legacy of the architect doubles with every project they associate with StoriSpace because we bring business success to their client’s commercial projects. We give these commercial projects the ability to attract a sustainable set of customers continuously.
9. Why StoriSpaces go Beyond Architecture?
StoriSpace are ‘Beyond Architecture’, primarily because nobody expects an architect to deliver business successes and exponentially fast brand growth because of the spaces they designed. Everybody expects architects to design a beautiful functional space but the world does not expect an architect to build a power business for their clients. But StoriSpaces are business success spaces. Architect works with the philosophy that ‘Form follows Function’ but StoriSpace works with the wisdom that ‘Form and Function must follow a Pre-Defined Brand Feeling’. This difference in ideology is huge.
10. How are Branded Spaces created?
Branded Spaces are created by studying the Strategy Frameworks, Brand Frameworks, Immediate Competitors and Future Competitors first. Then, the business’s view, business leadership’s view, Architect’s view, User’s view and Customer’s view are considered. The concept begins with Customer Journey Mapping, Customer Takeout Listing, User Journey Mapping and Brand Elements Mapping. Then, the Brand Identities are refreshed to fit into the current market scenario as an old Brand Identity can never bring about a successful and relevant StoriSpace. The Design Story begins only after these processes are completed.
11. What are Brand Junctions?
Brand Junction is a highly-successful concept in Branded Environments, conceived, developed and pioneered by Manoj Matthai, Founder and Strategist of The Breakthrough Group. Brand Junctions were first experimented and developed in the neighbourhood markets of India. Brand Junctions for corporate houses are developed as a part of its strategy formulation programme and then implemented after studying the Brand Frameworks of multiple brands in their stable. Brand Junctions is the convergence of multiple brands and its different sets of audience strategically so that it creates and generates a highly positive vibe and a new experience for all the brands involved without incurring brand dilutions. Brand Junctions espouse the complimentary but different brand feelings involved. Brand junctions also work out customer journeys and the customer takeouts for different audiences. The key point in creating Brand Junctions is ensuring that brand dilutions are avoided.
12. How can Brand Junctions be successfully created?
The key point in creating Brand Junctions is ensuring that brand dilutions are avoided. Brand Dilution is slow poison. Brand Dilution kills even the mightiest of brands and businesses. Brand Dilution often starts internally and then spreads to external environments. Brand Junctions also fail if you try to mix different brand energies that do not blend. Experienza by the Thangal Kunju Musliar Supreme Group is a highly successful Brand Junction developed by StoriSpace. We created a new category in the food industry in India with this project – The Food Destination Category.
13. What are Brand Dilutions?
The key point in creating Brand Junctions is ensuring that brand dilutions are avoided. Brand Dilution is the process of knowingly or unknowingly diluting the brand. Sometimes it is done on purpose by vested interests. Otherwise, Brand Dilution happens because of the lack of understanding of the brand or the lack of understanding the Brand Building process. Most of the times, it happens because of the lack of knowledge. Brand Dilution is slow poison. Brand Dilution kills even the mightiest of brands and businesses. Brand Dilution often starts internally and then spreads to external environments.
14. What is the definition of Brand Spaces?
Brand spaces are realms of experience where customers can encounter the brand first hand. These spaces can be real as well as virtual platforms. They are used to present, stage, or develop a brand in customer-centered ways. The aim of a brand space is not just to boost sales, but to let customers experience the brand and increase their involvement with it. These brand touchpoints are about strengthening customer loyalty or involving the customer in the evolution of the brand. There are different types of brand spaces:
1. High sales focus, low involvement and experience: This category includes the typical flagship stores many brands offer at selected locations. One example is "Nike Town", the flagship store of the US sporting goods manufacturer Nike.
2. High sales focus, high involvement and experience: This type includes so-called pop-up stores – special sales areas that are set up for a limited time in shopping centers or pedestrian malls. They often present the brand and offer only a few core products or seasonal items for sale.
3. Low sales focus, low involvement and experience: These days, many brands establish museums, such as Porsche or Ritter Sport. They convey a comprehensive and in-depth look at the history and origins of a brand, but frequently do not offer elements for experiencing and trying the brand. These spaces do not focus on selling the product; sales are intended to be a consequence.
4. Low sales focus, high involvement and experience: This is where a brand is brought to life to be experienced, perhaps through many tactile elements – but direct sales are not the focus (as also in the previous category). Examples of such spaces are BMW World or the Nivea House. At BMW World, visitors can directly experience the brand through simulations or test drives. Nivea expresses its brand core value "Care" by offering massages and other treatments at the "Nivea House".

FAQs: Strategic Branded Spaces